Professor Eva Tornberg is the founder of ‘Veg of Lund’ which is rooted in scientific food innovation research. She is also a professor in Food Technology at Lund University. She found in her research a potato protein to be an excellent emulsifier with no taint. Potatoes are an underexploited source of protein with high availability in the local area. The new smoothie is based on a vegetable oil that - on the contrary to milk or oat oil - is high on healthy Omega 3 fatty acids.